Task One - Forms of Television Advertising

Task One - Forms of television advertising 

Realist narrative- is when an advert shows a useful product that we use in everyday life. For example fairy liquid which is used for washing up dishes, which people usually do everyday. The audience that it targets is mainly women as it shows in the advert a women explaining what the fairy liquid does. This indicates it will make people to buy the product because in the fairy liquid advert it says it will last a long time.

Anti-realist narrative- is basically the opposite a product that is usually used everyday, however it is usually exaggerated a bit. By exaggerating it will be easy to remember. Humor could play a big part of it so people can find it funny. For example the oasis rubberduckzilla is exaggerated a lot buy having a gigantic duck. This advert is mainly targeted at children as you can see children would find more funny as the majority would have a rubber duck toy.


Animation- are adverts created like cartoons. By making animations it usually makes people happy particularly kids in general. For example the coca cola advert is effective because everyone knows about coca cola. Animation is one the popular ways to advertise because its simple and easy to understand. Animations can be done in many different ways such as hand drawing or computer designing.


Documentary- are averts that tell a short story. It tells facts about the product when advertisement. For example a good advert is the Vortex advert. This effective because it tells interesting facts which will make it believable so people can buy with trust that it will do as it says in the advert. So this will make the audience believe the product will do as it says.


Talking heads- are adverts that are used by a big company like nike. Talking heads is way of advertising where a group of people on a screen giving their opinion on a certain product. This is a good example of a talking heads advert because most people will know the famous sport brand nike and they will be able to see famous football stars because a lot of people like football.



Stand alone- is a single advert that a company has put all their money and time in making in to a perfect funny advert. An example of a stand alone advert is the M&M "sexy and i know it" a super ball commercial. this advert is a good example because its funny and it will stay in your head. This advert is mainly targeted at children or people that like chocolates or sweets.



Series- a series of adverts is an advert that tells a story over a number of episodes. An example of a series of adverts is the Go Compare adverts. This advert mainly targeted at adults and as well as kids because it could be seen as funny and sometime really annoying.