Thursday, 17 July 2014

Unit 30: Assignment 2- Task 1: Target Audience Research- Focus Group

Task 1: Target Audience Research- Focus Group


In our focus group, we started off by showing two adverts that are showing examples what we can possibly produce for our advert on the iPhone 5s. One of the adverts was about the app facetime called Facetime Everyday. After the audience in the focus group has finished watching the first advert example, we then ask them question on if they liked it and why they feel that way. The majority of the audience said that they liked because it was useful to death people so that they could be able usse it for sign language to help them communicate. Also people can be able to use it any time of the day and can use social media which enable them to chat to friends or make new friends.
Our second advert example for our idea to produce an iPhone was that we showed was called Music Everyday which is similar to the first advert we showed to the audience. Audience also liked this advert. One the people in the focus group siad they really like it because it shows you can listen to music to music anywhere and any time you want. They also said that the advert showed that different ages are able to use the phone and its not pointed to a particular age group of people.

Once we finished showing the two advert examples for our advert production, we then asked them questions. The first question is that is that what feature they like the most and why they like it the most. The majority of the audince said that their favourite feature on the iPhone was the apps because they aare very useful to use if you have nothing to do or when your are board, you can jus make use of your time by enjoying yourself by using the apps which have games, music, internet and social media. Our second question that we asked them is if you have an iPhone what do you mostly use it for. Most of the audience suggested they used it for calling people, music, texting, games and taking pictures. We then asked them how long they spent using their iPhone. one of them said they use for most of the day which indicates that the iPhone is a huge impact in their lives. For our last question we asked what woul you like to see in future iPhone adverts and one them said that they would like to see in the advert what the iPhone can do so that customers will know what they are in for.

Finally, we imply on which advert was most preferable to use. The first idea was was mainly showing the practical side of what the iPhone can do and showing the different time events. The second idea is more informative, this means we show and explainwhat the iPhones does. At then end the second idea was voted the best way to produce are advert.  

TASK 4 – Regulation

Task 4: Regulation 

Regulation in television is important because adverts must give important, useful information to their targeted audiences about their product/service, because if the do not give accurate information it will cause a big problem between the advertisers and viewers/consumers and will cause people not to trust their adverts and products.
The roles and purposes of ASA/OFCOM is known in the United Kingdom as Advertising Standards Authority which is the advertising content regulation. The role that it plays is that it takes charge of outdoor advertising such as displays of billboards. ASA role is to regulate the content of advertising and they have specific rules towards products such as food, alcohol, soft drink, gambling, tobacco, health and beauty products, racism and exaggeration.

The ASA would ask two spercifc questions to advertisers which are:
1- Is your advert inaccurate or misleading to viewers?
2- Is your advert harmful or offensive to viewers?
If so then organisations like the OFCOM will have the power to either ban or outlaw these sorts of disaproved advertisements. How the ASA decides whether an adveert is approtiate is by making sure that advertisers are following the advertising codes, the ASA have the power to get the advert removed and stop it from appearing again.

The ASA interventions has changed tabacco advertising for a affimative reason and to set aside from people buying cigarettes and being encouraged by its adverts. Before the ASA interventions cigarettes and tabacco advertisements were full of ridiculus misleading information. A very well known cigarette advertiment back in the 1980s was the Hamlet cigarette company. The Hamlets cigarette adverts is one of the most controversy adverts in history as it produced  many misleading and delusive information in their adverts such as smoking is health and good for you and will make you better which is certainly not true.The ASA interventions caused many advertisements on cigarettes like Hamlet which was banned for a number years till it got back in screening again.

There has been many controversial adverts in the past years. One of these adverts are the John Lewis company. The John Lewis company is one of Britians most prestigious department stores, however they caused a big outrage with what was meant to be a cute Xmas advert. The commerial showed a little boy hanging a christmas stocking on an outdoor kennel in the wind and snow. But it failed to melt the hearts of 300 people who claim it showed it was acceptable to leave the family pet outside in the cold in cold conditions. The ASA disagreed and felt the ad did not endorse or encourge animal cruelty or neglet.

The second advertisement controversy is the Phons 4U the mobile phone got the wrong tone when they tried to pull of a stangely spookey advert. In 2011, their ad which depitched a ghost like girl attracted more than 600 complaints. The girls, likened to a character from the horror film The Ring, stalked a women in a lonely underground garage before telling her about a deal for her mobile. Viewers felt that the images were inappropriate for mainstream viewing and could cause stress for children.

Another advertisement controversy that will sparkel in to everyones ears is the Go Compare. Arguable the most annoying ads on TV anyway, Go Compare caused controversy when a footballer kicked a ball into their opera singer stomach. One more of their ads showed a women wearing a balaclava shoot the singer with a bazooka. Viewers felt the scene trivialised war and terrorism. Between them ads the fuelled more than 2,000 complaints during 2012. But we will know if the compalints were genuine or just something to moan about of its irritating commercials.    
 

Wednesday, 16 July 2014

Task 8 - Referencing

Task 8: Referencing 


Top 10 Programmes Broadcasters Audience Research Board http://www.barb.co.uk/www.barb.co.uk/viewing


Viewing data”:Broadcasters Audience Research Boardhttp://www.barb.co.uk/ www.barb.co.uk/viewing
How we do what we do”:Broadcasters Audience Research Boardhttp://www.barb.co.uk/ www.barb.co.uk/viewing

Unit 30: Assignment 4- Task Five: Re-draft Final Evaluation

Task Five: Re-draft Final Evaluation  
 
The production that I am adverting is the latest smartphone by apple which is the new iPhone 5s and is an upgrade from the last version of the iPhone which is the iPhone 4. We decided to choose to advertise on this product because it attracts lots of people which will make it easy to sell. And the new iPhone 5s has new and better features such as the new apps, fingerprint identification and has longer battery life. It mainly targets teenagers a business people, teenagers always want the latest and best phones which includes the latest features that will attract this certain age group.
When my advert is completed and is ready to be published on televisions people will then be able to see it. I created a focus group so I can know what the target audience thinks and to share their opinions about my iPhone 5s advertisement and explaining the pros and cons of my advert. This is a form of audience research because I am finding out what audience opinions about my advert by discovering audience preferences and for them to give me honest answers of their point of view. After the audience have finished assessing my advert I will then ask them questions of their thoughts towards my advert such as what you liked or disked about my advert and why you feel that about it. I will be receive feedback either through critics and on ways to improve it or praise my work showing what made the advert look good about it that I can include in the future of my productions.
After I finished presenting my advert to the focus group and getting feedback from the audience giving me critical and good advice about my advert, I found that both sets of feedback was very useful to me because they showed me ways on improving my advertisement production in the near future. The audience really like the way I edited my scenes by showing close ups and ranges of shot cuts and the way I should different scenarios in ways you can use the iPhone 5s in different places and showing the different features you can use. They also liked the music I used in the background because they thought it matched the theme of my advert. However they (audience) did think that the music was too loud because it prevented them from hearing what was being said by the actors in the advert and they also said that my timing of my shot cuts was a bit slow and was not matching up with the pace of the vibrant music in the background. By learning from mistakes i will prevent doing these simple doggy mistakes and by learning from my positives will give me the confidence to do more production work like this.
Overall I thought I did well for my first production advert about the iPhone and as short as a minute long, I couldn't do all the things I would have wanted to do which would have made the advert longer than I should be. The audience enjoyed the advert it as they gave me positive feedback about it. I do feel I did enough to persuade for people to buy the iPhone. However I did show some faulting in the advert which showed a lack of pace quality towards the end of my advert which made the it look amateurish and I will need to improve my work in the future. Additionally the advert may look a bit unreliable because we should have at least included a female to show both genders are able to use it so it important that we interest and attract both genders to show we are reliable and fair to everyone. Having a female character involved in the advert production will reach a wider audience and will show how effective the advert is.
In the long term I thought we filmed a decent advert and very will portrayed of the idea and it will attract the audience on getting one as makes life much easier.
Coming down the good and bad things, I am really happy about my advert and showing my editing techniques. It may not be the best advert for prompting a product as big an apple iPhone but I have showed what I am able to do and on ways I could be able to obtain the positives sides of my skills and ways on improving. I take back my feedback form my focus group very useful because they showed me what they felt and gave me criticism which I also fount very useful in my learning process to become a better editor. 

Unit 30: Assignment 4- Task Four: Finished Product

Task Four: Finished Product 

The production that i am adverting is the latest smartphone by apple which is the new iPhone 5s and is an upgrade from the last version of the iPhone which is the iPhone 4. We decided to choose to advertise on this product because it attracts lots of people which will make it easy to sell. And the new iPhone 5s has new and better features such as the new apps, fingerprint identification and has longer battery life. It mainly targets teenagers an business people, teenagers always want the latest and best phones which includes the latest features that will attract this certain age group.

When my advert is completed and is ready to be published on televisions people will then be able too see it. I created a focus group so i can know what the the taget audience tinkss and to share their opinons about my iPhone 5s advertisement and explaining the pros and cons of my advert. This is a form of audience research because i am finding out what audience opinions about my advert by discovering audience prefrences and for them to give me honest answers of their ponit of view. After the audience have finished assesing my advert i will then ask them questions of their thoughts towards my advert such as what you liked or disked about my advert and why you feel that about it. I will be receive feedback either through critism and on ways to imporve it or prasie my work showing what made the advert look good about it that i can include in the future of my productions.

After i finished presenting my advert to the focus group and getting feedback from the audience giving me critical and good advice about my advert, i fount that both sets of feedback was very useful to me because they showed me ways on improving my advertiement production in the near future. The audience really liked the way i edited my scenes by showing close ups and ranges of shot cuts and the way i should different scenrios in ways you can use the iPhone 5s in different places and showing the different features you can use. They also liked the music i used in the background because they thought it matched the theme of my advert. However they (audience) did think that the music was to loud because it prevnted them from hearing what was being said by the actors in the advert and they also said that my timing of my shot cuts was a bit slow and was not matching up with the pace of the vibrant music in the backgorund. By learning from mistakes i will prevent doing these simple dogy mistakes and by learning from my positives will give me the confidence to do more productionary work like this.

Overall i thought i did well for my first production advert about the iPhone and as short as a miute long, i couldn't do all the things i would have wanted to do which would have made the advert longer than i should be. The audeince enjoyed the advert it as they gave me positve feedback about it.  I do feel i did enough  to persude for people to buy the iPhone. However i did show some faulting in the advert which showed a lack of pace quality towards the end of my advert which made the it look amauturish and i will need to improve my work in the futrue. Additonally the advert may look a bit unreliable because we should have at least included a female to show both genders are able to use it so it important that we interest and attract both genders to show we are reliable and fair to everyone. Having a female character involved in the advert production will reach a wider audience and will  show how effective the advert is.
In the long term i though we filmed a desent advert and very will portrayed of te idea and it will attract the audience on getting one as makes life much easier.

Coming down the good and bad things, i am really happy about my advert and showing my editig techniques. It may not be the best advert for promting a product as big an apple iPhone but i have showed what i am able to do and on ways i could be able to obtain the positives sides of my skills and ways on improving. I take back my feedback form my focus group vey useful because they showed me what they felt and gave me crtisism which i also fount very useful in my learning process to become a better editor.

Tuesday, 15 July 2014

Unit 30: Assignment 4- Task Three: Present the results

Task Three: Present the results 

In my last I have done a task to do with a focus group to present my iPhone 5s advertisement and to receive some feedback from the group of people from the focus group and i will be analyzing and summarizing the what happened in my screening.
The feedback that i have taken into consideration that i feel i have fount very useful to my understanding of my advertisement from the audience is the criticism because they gave lots of different reasons on ways that i could improve in certain key areas, for example i got one part of feedback was that the music was to loud which obstruct the viewers from hearing what was said in the advert and another critic from audience said the shot cut was too slow and should have been a lot faster which i do take into consideration because if my shot cut was a lot faster it would match up the speed of my amusement pop instrumental music in the background. I also got approval feedback from the focus group about my iPhone 5s advertisement when one of my critics said that they liked my use of editing because i should a view point of someone in the advert taking a picture with the iPhone 5s which shot cut the scene to take a closer view of the image being taken and i also showed that i show different scenarios in different ways and places you can use the iPhone 5s.  

Sunday, 13 July 2014

Unit 30: Assignment 4- Task One: Sources of information

Task One: Sources of information 

The pre-production documentation was very useful to me and my group prepared and organised with the production of our advertisement. 

Storyboard- It would take up to three hours to organize the storyboard, which will help us plan out our advert so everyone will know what their job is to do to produce our advert. During the time that we are planning we will sketch up some scenes that would contain different scenarios and we would write down different camera shots for each scene so that we will already know what the shoots are going to be about when we start recording. This gives us the advantage of saving time of the day of the pre-production of our advert because everyone will know what to do instead of planning the camera shots when trying to record, which will waste valuable recording time. 

Shooting schedule- we will need to aware of the shooting time schedule for our advert and the best suitable time for everyone to film our advert. We filmed one of our scenes outside, so we had to make we had good suitable weather conditions for us film safely. And we need make that our location is suitable for us to film and not be disturbed by others so that we can concentrate in recording our advert and for us not disturbing others.     

The risk assessment- This is very important for us to know that we are working in a safe environment where can not be hurt or damage our filming equipment. In filming anything can happen, so will need to check up all the possible hazards then can have threat in us working on our advertisement such as: water which can damage the equipment or we can slip and hurt ourselves. The risk assessment prevented us with these types of problems by being aware of surroundings.

The budget- Everyone knows to produce an advert we will need the use of money to pay for things needed to create and advert like our equipment, costumes and props, crews and members. So before we start on doing the film work we would research the equipment that we can be able to afford such as: camera, tripod and props. By doing this it help us keep track on how much money that we are spending and keeping aware that we do not over spend our money by being sensible with the money. 

Contingency plan- This is extremely important to know as an advertiser, you will always need to have a plan B because they could always be possible ways of things stopping you from doing you advert. The could be the location, time or the weather conditions and these type of problems can make it very difficult the produce your advert. And you need to make that your advert is suitable for viewers to watch. So it always good to have more than one option in creating your advert because it is very common that advertisers change their minds in their ideas in what they want their advert to include init because they is always room for improvement so that your advert is good quality. This helps us as a group to share our ideas and develop new ideas. 

Props and costumes- In our advert it has one prop which is the iPhone 5s to show that the advert is for sure about the iPhone 5s. For our costumes our group would  wear different cloths for different scenes and the type of cloths that we would were is smart clothing. This will show that we are in different places and different times of the day for the different scenes that we do.

The call sheet- This help us be organised and to work as a group to get the job done fast.  Everyone in the group would have a task of their own to do in making this advert. For example someone would be charge of the camera, their responsibility would be to record the scene, take care of the camera as we travel to different locations off the school site. And the rest of the group would have other tasks to do like acting, directing and giving assistance to production.

Contact details- In order for us to keep in contact with each other in the group, we will need to give each other accesses  of ways of socializing such as emails or phone numbers. This will help us because it is helpful in knowing where everyone to know what location we can work at or if it an emergency we can contact each other such if a one of us is not feeling well we can let our group members know that we are not coming instead of wasting in trying to know we one of us is. We can also share ideas through socializing.

In my opinion the most important pre-production documentation is contingency plan because i feel that a lot of people struggle to think of another idea than their first idea, they don't think of a plan b, the disadvantages of your first idea might not all come to plan so it is always important to have a back up plan rather than just one idea. We will need more ideas more because they will always be a limited amount of time that we will need. The least important is the risk assessment because these sorts of things rarely happen and i don't remember on someone getting seriously injured by tripping of wire or our equipment getting because we we would obviously be very responsible in taking care of our equipment which we paid a lot of money for (school money). Finally the pre-production that i think should be improved is the storyboard. I don't feel the storyboard is going to be our exact idea of making our idea for the advert and we have rare based any of our outcomes on the exact plan from storyboards.