Task Five: Re-draft Final Evaluation
The production that I am adverting is the latest smartphone by apple which
is the new iPhone 5s and is an upgrade from the last version of the iPhone
which is the iPhone 4. We decided to choose to advertise on this product
because it attracts lots of people which will make it easy to sell. And the new
iPhone 5s has new and better features such as the new apps, fingerprint
identification and has longer battery life. It mainly targets teenagers a
business people, teenagers always want the latest and best phones which
includes the latest features that will attract this certain age group.
When my advert is completed and is ready to be published on televisions
people will then be able to see it. I created a focus group so I can know what
the target audience thinks and to share their opinions about my iPhone 5s
advertisement and explaining the pros and cons of my advert. This is a form of
audience research because I am finding out what audience opinions about my
advert by discovering audience preferences and for them to give me honest
answers of their point of view. After the audience have finished assessing my
advert I will then ask them questions of their thoughts towards my advert such
as what you liked or disked about my advert and why you feel that about it. I
will be receive feedback either through critics and on ways to improve it or praise
my work showing what made the advert look good about it that I can include in
the future of my productions.
After I finished presenting my advert to the focus group and getting
feedback from the audience giving me critical and good advice about my advert,
I found that both sets of feedback was very useful to me because they showed me
ways on improving my advertisement production in the near future. The audience
really like the way I edited my scenes by showing close ups and ranges of shot
cuts and the way I should different scenarios in ways you can use the iPhone 5s
in different places and showing the different features you can use. They also
liked the music I used in the background because they thought it matched the
theme of my advert. However they (audience) did think that the music was too
loud because it prevented them from hearing what was being said by the actors
in the advert and they also said that my timing of my shot cuts was a bit slow
and was not matching up with the pace of the vibrant music in the background.
By learning from mistakes i will prevent doing these simple doggy mistakes and
by learning from my positives will give me the confidence to do more production
work like this.
Overall I thought I did well for my first production advert about the iPhone
and as short as a minute long, I couldn't do all the things I would have wanted
to do which would have made the advert longer than I should be. The audience
enjoyed the advert it as they gave me positive feedback about it. I do feel I did
enough to persuade for people to buy the iPhone. However I did show some
faulting in the advert which showed a lack of pace quality towards the end of
my advert which made the it look amateurish and I will need to improve my work
in the future. Additionally the advert may look a bit unreliable because we
should have at least included a female to show both genders are able to use it
so it important that we interest and attract both genders to show we are
reliable and fair to everyone. Having a female character involved in the advert
production will reach a wider audience and will show how effective the advert
is.
In the long term I thought we filmed a decent advert and very will portrayed
of the idea and it will attract the audience on getting one as makes life much
easier.
Coming down the good and bad things, I am really
happy about my advert and showing my editing techniques. It may not be the best
advert for prompting a product as big an apple iPhone but I have showed what I
am able to do and on ways I could be able to obtain the positives sides of my
skills and ways on improving. I take back my feedback form my focus group very
useful because they showed me what they felt and gave me criticism which I also
fount very useful in my learning process to become a better editor.
No comments:
Post a Comment