Task 7: Sources of Information in Advertising
A client and agencies are in involved in the advertisement industry to help gather information before they start producing a new advertisement campaign. This is done to have enough knowledge in how to establish a new advertising campaign what will the audience lie or dislike. They will know what adverts are appealing to everyone and their television ratings is analysed and recorded by broadcast audience research board (BARB). By doing this they will be able to keep track on who is watching the adverts, the most higher rated and successful adverts are shown on the popular television programs such as: BBC, itv, Channel 4, E4 and more. This so they can reach a bigger audience because they know which are the popular television programs people watch for their adverts to be successful. They also show the age, social and geodemodgraphics of the audience.
Program profile are the different types of viewers watching different types of programs. The reason why an advertising company would might it useful is because so that they will know which group of people with a specific age range would like to watch. People age between 13-21, they would be attracted to the informal information in advertising rather than formal. This would give advertisers the idea of what type of advert to advertise to appeal to the specific age group. If on a channel where a particular age group would commonly watch, they would have the influence where and advertisers would want to place their commercials e.g. itv, a world cup football match, when goes to advertising they would put football advertising such as Nike and Adidas.
The rate card slot are the advertisers that slot adverts for a particular time they want their views to see. Rate cards slot are useful because they will know what type of audience will watch. E.g. X Factor, they will need permission from itv to slot their adverts.
In this graph you can see more viewers are watching the same type of programs allowing advertisers to more adverts which increases money expansiveness.
Program profile are the different types of viewers watching different types of programs. The reason why an advertising company would might it useful is because so that they will know which group of people with a specific age range would like to watch. People age between 13-21, they would be attracted to the informal information in advertising rather than formal. This would give advertisers the idea of what type of advert to advertise to appeal to the specific age group. If on a channel where a particular age group would commonly watch, they would have the influence where and advertisers would want to place their commercials e.g. itv, a world cup football match, when goes to advertising they would put football advertising such as Nike and Adidas.
The rate card slot are the advertisers that slot adverts for a particular time they want their views to see. Rate cards slot are useful because they will know what type of audience will watch. E.g. X Factor, they will need permission from itv to slot their adverts.
In this graph you can see more viewers are watching the same type of programs allowing advertisers to more adverts which increases money expansiveness.
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