Unit 30: Assignment 2- Task 3: Research for production

Task 3: Research for production 

Before we start our practical production for our advert, we must know what equipment must be needed for us to use in order to create this advertisement and the location of the area we will be filming at for our advert for the iPhone. Also how long it will take to film shoot the advert before it is published.

Technical EQUIPMENT 

To have an acknowledge and successful advert we will need the right equipment for our professional status and quality for our advertisement. Equipment such as a tripod and digital professional film camera can all help the advert look professional and thriving. We will enable our group director to borrow so that we can use it for our advert. To hire equipment like a camera and a tripod it will most certainly be expensive, depending on what camera and tripod you would want to get to achieve a successful advert in space of time around a 5 days and the shoots will take important at looking at so it will be around 30-60 minutes for each shoot. 

Potential Filming Locations  

Our potential filming locations for our iPhone advertisement is that we will have different areas of location to show that the iPhone 5s can be used any where around the world that is useful. For example the park, home, school, hospital and public areas are the the possible areas when the iPhone is most need or most used. We would to film the location of our advert in peaceful area where we wont disturb anyone or so we do not get disturbed ourselves because we will need to concentrate in filming the advert if we want it to look professional.

Actors and Actresses  

Our actors and actresses will be aged 16-18 because it is best to know who the target is based towards at, teenagers is are main target audience even though older people beyond this age can be able to use the iPhone. We would prefer to use teenagers especially in the advert because it brings the youth young affect to everyone when watching. And the genders are not important but it should be equal so male and female can feel the same way to the advert. To know who will fit the best part to play a role in the advert we will need to consider to test the screen for those who wants to take part. It doesn't matter both actors and actresses will be paid the same amount of money depending how good the advert is once it is published.

COSTUMES and Props 

For our iPhone advert we just need normal day-to-day cloths or school uniform to identify the teenage regime. We would have our own bags to carry. We will need to know what location to travel to so we will be able to know if had to change any clothing plans. For our props which is the iPhone 5s itself and it is what our advert is about so that is definitely the most important. And props would cost up to between £200-£500.