Unit 30: Assignment 2- Task 1: Target Audience Research- Focus Group

Task 1: Target Audience Research- Focus Group

In our focus group, we started off by showing two adverts that are showing examples what we can possibly produce for our advert on the iPhone 5s. One of the adverts was about the app facetime called Facetime Everyday. After the audience in the focus group has finished watching the first advert example, we then ask them question on if they liked it and why they feel that way. The majority of the audience said that they liked because it was useful to death people so that they could be able usse it for sign language to help them communicate. Also people can be able to use it any time of the day and can use social media which enable them to chat to friends or make new friends.
Our second advert example for our idea to produce an iPhone was that we showed was called Music Everyday which is similar to the first advert we showed to the audience. Audience also liked this advert. One the people in the focus group siad they really like it because it shows you can listen to music to music anywhere and any time you want. They also said that the advert showed that different ages are able to use the phone and its not pointed to a particular age group of people.

Once we finished showing the two advert examples for our advert production, we then asked them questions. The first question is that is that what feature they like the most and why they like it the most. The majority of the audince said that their favourite feature on the iPhone was the apps because they aare very useful to use if you have nothing to do or when your are board, you can jus make use of your time by enjoying yourself by using the apps which have games, music, internet and social media. Our second question that we asked them is if you have an iPhone what do you mostly use it for. Most of the audience suggested they used it for calling people, music, texting, games and taking pictures. We then asked them how long they spent using their iPhone. one of them said they use for most of the day which indicates that the iPhone is a huge impact in their lives. For our last question we asked what woul you like to see in future iPhone adverts and one them said that they would like to see in the advert what the iPhone can do so that customers will know what they are in for.

Finally, we imply on which advert was most preferable to use. The first idea was was mainly showing the practical side of what the iPhone can do and showing the different time events. The second idea is more informative, this means we show and explainwhat the iPhones does. At then end the second idea was voted the best way to produce are advert.