Wednesday, 16 July 2014

Unit 30: Assignment 4- Task Four: Finished Product

Task Four: Finished Product 

The production that i am adverting is the latest smartphone by apple which is the new iPhone 5s and is an upgrade from the last version of the iPhone which is the iPhone 4. We decided to choose to advertise on this product because it attracts lots of people which will make it easy to sell. And the new iPhone 5s has new and better features such as the new apps, fingerprint identification and has longer battery life. It mainly targets teenagers an business people, teenagers always want the latest and best phones which includes the latest features that will attract this certain age group.

When my advert is completed and is ready to be published on televisions people will then be able too see it. I created a focus group so i can know what the the taget audience tinkss and to share their opinons about my iPhone 5s advertisement and explaining the pros and cons of my advert. This is a form of audience research because i am finding out what audience opinions about my advert by discovering audience prefrences and for them to give me honest answers of their ponit of view. After the audience have finished assesing my advert i will then ask them questions of their thoughts towards my advert such as what you liked or disked about my advert and why you feel that about it. I will be receive feedback either through critism and on ways to imporve it or prasie my work showing what made the advert look good about it that i can include in the future of my productions.

After i finished presenting my advert to the focus group and getting feedback from the audience giving me critical and good advice about my advert, i fount that both sets of feedback was very useful to me because they showed me ways on improving my advertiement production in the near future. The audience really liked the way i edited my scenes by showing close ups and ranges of shot cuts and the way i should different scenrios in ways you can use the iPhone 5s in different places and showing the different features you can use. They also liked the music i used in the background because they thought it matched the theme of my advert. However they (audience) did think that the music was to loud because it prevnted them from hearing what was being said by the actors in the advert and they also said that my timing of my shot cuts was a bit slow and was not matching up with the pace of the vibrant music in the backgorund. By learning from mistakes i will prevent doing these simple dogy mistakes and by learning from my positives will give me the confidence to do more productionary work like this.

Overall i thought i did well for my first production advert about the iPhone and as short as a miute long, i couldn't do all the things i would have wanted to do which would have made the advert longer than i should be. The audeince enjoyed the advert it as they gave me positve feedback about it.  I do feel i did enough  to persude for people to buy the iPhone. However i did show some faulting in the advert which showed a lack of pace quality towards the end of my advert which made the it look amauturish and i will need to improve my work in the futrue. Additonally the advert may look a bit unreliable because we should have at least included a female to show both genders are able to use it so it important that we interest and attract both genders to show we are reliable and fair to everyone. Having a female character involved in the advert production will reach a wider audience and will  show how effective the advert is.
In the long term i though we filmed a desent advert and very will portrayed of te idea and it will attract the audience on getting one as makes life much easier.

Coming down the good and bad things, i am really happy about my advert and showing my editig techniques. It may not be the best advert for promting a product as big an apple iPhone but i have showed what i am able to do and on ways i could be able to obtain the positives sides of my skills and ways on improving. I take back my feedback form my focus group vey useful because they showed me what they felt and gave me crtisism which i also fount very useful in my learning process to become a better editor.

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