Task Two – Styles of Television Advertising

Task Two - Styles of television advertising 

Advertisement often target a particular audience to either make them buy a certain product or maybe give some advice.

Humour
Humorous adverts target a particular audience that would find the advert funny. By making a advert funny is very possible that they will remember it. An example of a humorous advert is the Evian roller babies international advert. this is a humorous advert because you would never see baby toddlers in roller skates dancing in the middle of the streets. this advert is sending a message showing that if you drink Evian you will feel and look younger.



Parody
The style that is being used for this advert is parody. Parody advertising is about making fun of people or a product. In this Specsavers advert it links up with lynx the body deodorant. It shows a man on a beach spaying body deodorant all around his body and then all of a sudden dozens of a attractive girls in bikinis all come running to search for the attractive scent they crave for. As soon as they reach their destination they all see a man praying the body deodorant all around his body, then as soon as he puts on his goofy red glasses all the attractive beautiful girls lose interest in him and walk away like nothing has happened. How this advert makes people react is that is a funny attractive feeling to it when you watch it. It shows its funny because it shows a bundle of attractive girls dashing for the whiff smell that they yearn for. This will make it memorable because its funny. This style of advertising suits the product because its what men/boys would buy so they can smell good and attract women/girls.



Shock
The style that is being used in theis clip is to shock. This video is seen as a shocking video towards people because it shows a man smoking and gadually the cigarrete the man is smoking turns in to a disturibing image showing how smoking is distroying your body. The reactions people will get is they will be suprised and this advert might change the minds of some people to stop smoking. how this style of advertising makes it memorable is the distrubing image being used, people can thnk of that when they see someone smoke. Why i think this style is appropiate for the product is that less people maybe put off of the advert so they will not by that particular cigarrete.



Surrealism
The style that is being used is surrealism. Surrealism is something that is not realistic that you would never see. In this video on advertising on cadbury. What makes this video surreal is a gorilla playing the drums. The reaction people will get is they would find it a bit strange and funny because we will never see a gorilla play the drums as good as that. I think this style of advertising is appropriate for the product that they are advertising on cadbury is because it is funny and by making it funny it will be memorable.



Intertextuality
The style that is being used is intertextuality. The definition of intertextuality is the interrelationship between texts. In this sky advertisement it combines different types of films such as superman, Harry Potter, kings speech and more. Intertextual is basically changing the original idea of the purpose and adding your own ideas but you do not change the full idea.



Repetition
The style that is being used is repetition. Advertiser know that audience and customers remember slogans and brand names better through repetition. Repetition is used often annoyingly to enforce the brand identity on the audience. In this advertising commercial for we buy any car it purposely repeats itself to get into the audience head so that they can remember which makes the advert memorable because everyone will remember as they keep repeating ''we buy any car'' which they have sought have changed it to like a rap song. This style of advertisement is appropriate for the product/service it is trying to sell because it is very catchy and they bring a calm, happy feeling towards their customers.




Sex appeal
The style of advertisement that is being used is sex appeal. Sex is a well-known phrase in adverting industry 'Sex sells'. Advertisers in the same way as using human emotion, recognise that human sexual attraction and impulse is perhaps stronger than any other emotion. This will make the audience have same type of feeling when watching and the product will have a big effect when watch. Many people will know that Megan Fox is an attractive girl an that male viewers will have the sam sought of attraction. In this Armani advert you can see that the man is eager to take a glance at her when putting on her cloths. This will make women think is they by Armani cloths they will be more attractive.




Famous faces
The of style that is being used to promote this product is using famous people that everyone knows which will help sell their product is people may be fans of them. Celebrity endorsement is a common technique whereby a celebrity is featured in the advertisement. In this pepsi commercial it shows the famous football star David Beckham in a beach having a Pepsi drink. A celebrity will generally appeal to the same target audience as the product. Often the celebrity is associated with the product in question.       Which will make it memorable.