Unit 30: Assignment 2- Task 1: Market and Target Audience Research

Task 1: Market and Target Audience Research Market Research

In this task i will be finding five existing products for an existing product that i have chosen that is similar. These adverts must standout amongst each other. The product that i have chosen to anaylse on is the smartphone iPhone 5 and i will be chosen other existing smartphones to compare and show their differences. 

Chosen product 

This advert is about the latest smartphone iPhone 5s it shows people using the iPhone all new iSight camera, so people can take better pictures and videos on their phone. Statistically most people use their smartphones camera rather than using a digital camera.  And it shows people in different genders, ages and races using the the iPhone 5s all new iSight camera which shows that everybody will like it. The form of this advert is a realist narrative advertisement people would use this phone everyday. The advertisement is very colourful with people smiling and it shows a lot of cuts e.g. every three seconds there will be a new shot to keep the advert short, interactive and motivational. The type of music that is being used is a calm instrumental music used in the background to create a fun feeling type of effect to show people enjoy using the iPhone. What makes this distinctive advertisement memorable is the detail in showing clear camera shots.



This advert is about the HTC one which is a realist narrative form of advertising. In this advert it use loud hip pop music and images. This shows that it is targeting teenagers because it shows images of teenage girls as it will have all the features teenagers will be attracted to buy this phone. The HTC has highly upgraded on it previous versions. It has a 4.0 megapixel rear camera and a 2.1 megapixel front camera(1080p for recording and video chat). This allows the HTC to provide high quality in its images and videos. It has a 2 GB of memory 64 GB of storage so that you can be able to store many pictures and videos. In this advert it shows ranges of shot types and camera movements angels from close up shot to long shot, showing different angels of the phone in detail as some people might buy this phone because of its good style of its image as the phone will appeal to many people and it is something new to try. Also show some new features. In the background it has pop teenage feeling beat, which suggests its very fun and enjoyable to use which will attract the younger generation. The music can make the advert memorable because it shows shows pictures of girls enjoying themselves. And the HTC could of been built especially for the use of music as it has built in speakers from top to bottom. So people who like music could find the HTC appealing to them.


This advert is a realist narrative and shows the latest smartphone in 2013, the samsung galaxy S4 is an android smartphone produced by samsung electronics. The samsung galaxy S4 advert shows people at a pool party which a range of using the different unique features on the samsung galaxy S4 such as the infraded sensor is used for the devices Air view features and it shows the good use of the camera when you can see people showing the camera pics and taking picture with the android. It show the different angles you can take on the camera, the most common one is the close up shot which will show in detail. This form of advertisment is an realist narrative which means that it is a product that is used everday. The type of syle this advertisement has is a bit humorous because it does show some people doing silly stuff and people making jokes. The of sound/music being used in the advert is kind of an old fashion calm music in the background to kind of comfort the viewer making want to watch for longer. What make this advert memorable is the new features that is brings which everyone will be excited about using it. How this makes this product appealing is that it is the latest smartphone out at the time it came out, so people will be attracted to the latest products because it bring new appealing features which is what makes it different from the last version such as the big bold super AMOLED touchscreen and gives you a good grip on the phone with the camera which designed for the handset because in the last version the samsung galaxy s3 polycarbonate casing made the handset often very slippery when holding it in the hand and the bulk of the camera lens makes it difficult to hold comfortably when it can sometimes feel too weighted on one side and the samsung galaxy s4 has managed to improve which will make a big difference to people prospectives. The audience that this targets is the young generation and the wealthy class people.                


This advert is a form realist narrative about the smartphone Moto G. Moto G is an android smartphone which manufactured by Motorola mobility. In this advert on the Moto G it shows the different range of colors that you can get. The Moto G runs Android. The Moto G shot types and camera uses ranges of angels to look at. It has 5 megapixel rear camera and 1.3 megapixel front camera and has flash. In the advert it hows a lot of things the young people would like such as a rocket so it could be targeted at kids from 12 and upwards. The 16 GB version packs enough juice to get you through most regular usage and the user gets around 12.8 GB excluding the Android system apps. Display the Moto G has stunning HD display boast of images and display quality even better than the iPhone. Also the 4.5 inch is perfect for most pockets so this might appeal to people. And it shows different ranges of colors which would rarely get on an iPhone or Samsung which could make it memorable and appeal to consumers, so it could target at people who like variety of colors to choose from. It uses calm fun music showing it is appropriate to use for any age reasonable. Its has good sensors.


This advert is about the smartphone Sony Xperia  Z. This advert uses a documentary advertisement style because it uses music an a narrator explain the different features about the phone. There are are camera shots and movement in this advert whist they are filming they are capturing the footage of people using the smartphone. The camera movement in the Sony Xperia smartphone is that it has 13.1 megapixel rear camera, 1080p video recorder and a 2.2 megapixel front camera. It also a waterproof smartphone which what makes the smartphone appealing, because phones such as Samsung and iPhone are not water resistance and that you can connect it to the TV and photos and videos with friends and family. Its sensor that's 30% larger than any other smartphone. ''The results are super crisp and super sharp images'', the narrator uses repetition when he says 'super' which will make people remember. This appeal to everyone because its waterproof which appeal to teenagers as they consume most of smartphone products we use today and adults. This advert is appropriate for all mature ages as it does not show offensive things.